Arthur Carmazzi: The Truth Behind his DC Psychology Trainer Certifications

Arthur Carmazzi: The Truth Behind his DC Psychology Trainer Certifications

At the time if this post, there are 384 (as of November 2017) Directive Communication Certified Trainers across 19 diffrent countries. Yet, considering the amount of time one of these DC Trainer certifications takes, and what Arthur usually charges for a program, it is the least lucrative for Arthur to do if you are looking at dollar value only. So what is Arthur Carmazzi getting out of this intensive Train the Trainer programs?

While financial benefit is not out of the picture, the actual benefit is not as obvious as the USD4,280+ fee for a 6 + 3 day certification.

To understand Arthur’s motivations behind the DC Trainer Certification, we need to look at DCI’s Mission (Arthur’s Personal Vision) and the DC Trainer License business model as well as a bit of history.

The history: In 2005 when DCI leveraged the Arthur Carmazzi brand, the DC Trainer Certification was combined with a complete business package inclusive of web, marketing, image consulting, global branding and operations training. This package was spread out over 3 ½ months with 27 days of training and development and cost USD12,000. It produced super successful trainers like Leslie Choudhury, Lily Lau, Ray Poon and more. But because it was only run 3 times a year, and the cost was prohibitive for many high potentials, it was conflating with Arthur’s vision and so the business model was changed.

The Vision: Arthur Carmazzi had developed a methodology which helped people working in companies to be exposed to a psychology that would not only help them be more successful and productive in their job (thus benefiting the organization), but helped them in many areas of their personal lives and relationships. The majority of these people would never pay to attend any type of personal development workshops and this never be exposed to the type to insights that a psychology based workshop might provide for them. This is the foundation for Arthur’s vision. He felt that through this path of working with organizations, that he was making a big difference in the lives of people who would otherwise never have seen a greater part of themselves. But this is not the only difference he believes he is making… by creating a platform for people to bring out the best of themselves and be better self and group leaders, he is also affecting the lives of their children and the future they create. Arthur Carmazzi believes that a good parent will ensure a greater future for humanity and his vision is to be a part of that.

The Business Model: Yes, money is also a part of it, Arthur Carmazzi is a businessman and is consistently working to grow his business. But the DCI business model is contingent upon the success of the DC Certified Trainers because it is based on producing residual income from the sale of Training Materials and Tools. This means that a certified trainer must be successful and have multiple training to require the tools on a regular basis. DCI charges no royalties and relies on the sale of tools and materials for much of its income. The other side of the income model is to send the right trainers to the right clients (usually return business or coming from the DCI website) and make a percentage of the training fees. DCI does not organize public programs on its own (other than Trainer Certification), it relies on and supports its international partners to do this and lets them make their required profit. According to Arthur Carmazzi, he says that DCI focuses on it competencies and each country partner will be better at marketing that DCI would be.

The Big Picture: Finally, Arthur’s reasons for changing the original business model which was more lucrative is that Arthur Carmazzi believes that the more competent DC Certified Trainers there are practicing and training the Directive Communication Methodology around the world, the more exposure the brand will get, and, the more exposure the brand gets, the more business there is for all DC certified Trainers, and the more business there is, the bigger the difference everyone can make to not only affect the individuals, the organizations, the communities or even the countries… but the world and its future.

In September of 2017, Arthur Carmazzi’s Brain research was published in the Journal of Theranostics of Brain Disorders providing additional insights for DC Psychology Trainers and coaches to improve their results

33 thoughts on “Arthur Carmazzi: The Truth Behind his DC Psychology Trainer Certifications

  1. I really liked the Vision that Arthur Carmazzi set froth for DC. It targets such a group of people who don’t get any benefit from traditional training programs. Nice to know that there are 92 DC certified trainerers around the globe – such a great success of Train the Trainer program.

  2. Arthur Carmazzi is truly a visionary, I have gained so much from his Heros Way workshop. This program improved my marriage and my relationship with my daughter. So he made a difference in my life

  3. To have gone through what Arthur Carmazzi has gone through and still be optimistic and move forward. This is a good example to look at when you are feeling down

  4. Professor M.S.Rao

    Arthur is not only a visionary and a great master trainer, but also a fine human being with an attitude of gratitude. We need more such Arthur to lead this world.

  5. It’s amazing that Arthur Carmazzi doesn’t just teach about leadership and success in people’s jobs, but he also imparts a positive impact in the other areas of their lives. I think naming him as a leadership guru is an understatement. I think the world should also name him a life guru as well.

  6. You must admit that money, while important, is not the only motivator. I think Arthur Carmazzi has a bigger vision than just money. He wants to have a legacy

  7. This article proves that Arthur Carmazzi will never settle for less. He improved his company to give better results for his trainees. He made sure that the trainers are competent enough. One will not regret signing up for the program of Arthur Carmazzi.

  8. This is still a business and anyone who says they don’t do it for the money is full of *&$#. Ya I agree Arthur Carmazzi has other motives, it shows in his passion, but i am also sure that without the money, there will be less motivation

  9. DC tools are very helpful and Arthur Carmaazi proved that everything is not for money. we have more other things to know which motivate ppl to act for good cause. he is doing a good cause

  10. i like Arthur Cramazzi great vision and his impressive work for all you are really like a hero . please keep posting these awesome informative articles thanks.

  11. Nice story, nice thought, nice idea… so where can we learn more about Directive Communication and being part of the Arthur Carmazzi team

  12. This is a great business model. Make a difference and make money at the same time. Great thinking, but that is why you are Arthur Carmazzi

  13. the Arthur Carmazzi DC method is a brilliant process not only for Train the Trainer but for personal life too, thank you mr arthur carmazzi

  14. Arthur Carmazzi is rock star…
    КИДАЛА ТЫ не сможеш вести свое дело ! Я За тобой слежу!!!

  15. analysis of the organization’s strategies, goals, and objectives. What is the organization overall trying to accomplish? In terms of that for sure, arthur carmazzi’s DC Psychology would be a great help!

  16. Well, Today’s managers and leadership training are faced with the daunting task of trying to lead their teams through these rapidly changing times.

  17. The principles of organizational change theory apply to both short- and long-term changes. When you know the general characteristics of the different stages of organizational change, you can adopt strategies appropriate to your own specific circumstances at the stage you’re currently navigating.


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